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About Pete Steinfeld

Put your body in Pete Steinfeld’s hands.

The renowned personal fitness trainer and life coach makes miraculous transformations in body and soul an everyday occurrence. The muscle behind Pete’s magic is 27 years of experience as a personal trainer, during which he has dramatically transformed clients’ physiques, as well as their self-image, esteem and life habits. With Pete’s expertise, compassion, guidance and encouragement, clients have everything to gain, except weight! And he motivates them to maintain those amazing results—for life!

Pete knows all about the efforts needed to create dramatic changes—he did it himself. From humble beginnings in Brooklyn, New York, Pete elevated himself to epic heights in the entertainment industry. He has indelibly made his mark upon it, with an elite roster of clientele including Madonna, Glenn Frey, Ozzy Osbourne, Larry David, just to name a few.

Pete was destined to become one of California’s movers and shakers when he relocated to the Golden State with his family in 1978. He attended California State University, Northridge, where he studied business and nutrition—an education that contributed immeasurable depth to his future foray into personal fitness training.

Only two years later, Pete co-founded a major fitness venture in which he played such a vital role that it provided him with a crucial springboard to founding his own personal fitness training company, Better Shape-Up, in 1990. Better Shape-Up was the lightning rod that conducted Pete’s fitness proficiency powerfully into the world. Better Shape-Up specializes in the physical, motivational and nutritional guidance that all must work together to harmoniously reshape the body, as well as the mind. Pete educates and empowers everyone he meets, and his dynamic personality and sense of humor uplift and entertain. He has hosted several infomercials, and can be seen regularly on such shows as QVC, Shop at Home, Home Shopping Network—and don’t forget “The Osbournes.”

But Pete’s influence and innovativeness don’t stop there. He is an inventor of fitness equipment, and regularly consults for other fitness companies. One of his proudest accomplishments was teaming up with Apex Fitness and Bodymedia in 2005 to combine his motivational skills and inspiration with the world’s most intelligent calorie management system, the bodybugg™. The bodybugg™ is a revolutionary device for tracking and managing calories with pinpoint precision. It’s innovative, cutting-edge, and completely attuned to the needs of anyone seeking a better shape-up.

Just like Pete, himself!

Pete Steinfeld
Better Shape-Up, Inc.
3717 East Thousand Oaks Blvd. Ste. #255
Westlake Village, CA 91362

805-413-1315 (office)
805-413-1316 (fax) (e-mail)

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